Dear Schools: Parents are Customers of K12

Posted by AliSher Rakhimov on May 8, 2017 2:26:55 PM
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PTAs (Parent Teacher Associations) don't exist for nothing. Most parents try their hardest to stay involved when it comes to the education and upbringing of their children. This is of course one of the reasons why schools should never underestimate them. As a matter of fact, schools should actually start treating parents like their customers. Why? Well, because they are. Here is a look at a few common misconceptions when it comes to schools serving the parents who have children in attendance.

 

Schools Don't Have Clients or Customers

Yes, they do. They're called parents and they deserve to be treated as customers. Parents have a say in just about everything, so it's always a good idea to take their contributions into consideration.

 

The Conversation Will Nothing But Negative

The fear of receiving only negative feedback may hold schools back from treating parents like customers. The problem with avoidance is that a school won't know how to improve in order to better serve parents and students.

 

Focusing On Service Will Take Away From Learning

There really is no reason why a school can't juggle efficient customer service with top quality education. Listening and responding to parents takes time but patience is a virtue that pays off.

 

We Don't Have the Staff Required

You don't necessarily need a devoted team to take care of the customer service end of things. Teachers, counselors and administrators are the ones who should be practicing customer service when dealing with parents.

 

            Some parents are more involved than others, but they all merit the same respect and graciousness. As long as schools are engaging with parents and actually listening to their concerns, the relationship will turn out to be fruitful. Just don't stop trying to understand all issues and correct them as soon as possible to keep customers (parents) happy.

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